Author Archive | Richard Oleszyk

I’m not sure why I’m still getting pushback on how often to email your list. My answer is daily, or even more often if you’ve got a good reason. But a lot of marketers out there ‘know’ that the ‘rule’ is to email 3 times per week. Except… it’s not.

Picture your favorite sexy movie star, whoever that might be. Imagine that every day that sexy movie star emails you a new picture of themselves – naked.

Would you think they are mailing too often? Doubtful. I’m going to guess you would be eagerly anticipating that next email and opening it with delight.

Disclaimer: Do NOT send your list naked pictures of yourself. That was just to prove the point that if your emails are interesting enough, people will welcome them every day.

If your emails contain tomorrow’s winning lottery numbers or hot stock picks, will they get opened? You bet.

But if your emails are lame, boring or worse, then what happens? People say you’re emailing too often because they aren’t interested in what you’re sending them. Think about how to make your email content more like a hot stock pick or a naked movie star, and less about boring stuff no one cares about. Then you can email as often as you like.

As always, learn to live with unsubscribes because you’re going to get people unsubscribing no matter how frequently or infrequently you mail. Don’t worry about it.
And one more thing… if you’re still skeptical about the value of emailing every day, do this test: Take a look at how much you earned from your list in the last 30 days. Now email daily for the next 30 days and compare totals. You’ll notice a big difference.

Customers buy when they are ready. Thinking you can send one or two emails and get all the potential sales out there is naïve at best. You’ve got to keep reminding them of why they want to buy and do it in a way that makes them want to read your emails.

Tall order, right? But you know your niche and you know what makes them tick and what best grabs their interest. Now use that special insider knowledge and email your list something engaging every single day!

Here’s a quick case study that could potentially double your email profits. This marketer sends out an email to his list 5 or 6 days a week. These emails have news, information and one offer. But on the seventh day, he does something completely different, and this one simple change is doubling his income every week. I’ll bet this can work for you too!

So how does it work… Well, he calls it his “Weekly Roundup” and in it he lists all the hottest selling affiliate products offered that week. Each one gets a short section of its own with a title, description and his affiliate link.

He says that most weeks he makes as much from that one email as he does from all of his other emails combined.

I asked him if he didn’t get more unsubscribes from that email, since it looks so different from his others, but he says he makes it look and feel different on purpose. It’s his way of letting his audience know it’s the one-time weekly email, and the rest of the week they’d be getting good content and not just a sales pitch.

He also titles it, “Weekly Roundup” and uses a date such as, “January 1-7, 2023” to indicate this email will only show up once a week.

Yes, it’s simple, and often the best marketing strategies are. Implement this into your own email marketing plan and you can potentially 2x+ your income with a single weekly email.

If you already have an email list of customers, here’s an easy way to increase your profits.

One day each month, look at what your customers have purchased. If Joe bought a $10 ebook, a corresponding $47 software and a $297 course, then he might be ready for some one-on-one coaching. Email him a note reminding him of what he’s purchased and make your offer.

Or maybe Anita is purchasing $297 per month coaching from you and she’s loving the results she’s getting. Offer her an entire year of coaching for $2,500, saving her a thousand dollars and earning you a big up front payday.

What if you only sell affiliate products? If Robert purchased three different products from you and they’re all on traffic generation, do you think you can find a $497 traffic course that might be exactly what he’s ready for?

This is all about making personalized offers to some of your best customers. Some will say no, but if the offers are properly tailored, some will also say yes. And that can spell an extra four or five figures for you each month for only a day’s work.

In the online marketing world, programs typically are promoted hard for a few days or weeks once they launch. After that, marketers and affiliates alike tend to move on to the next hot thing. This opens up a huge opportunity for anyone willing to do a little leg work. And this can work in multiple niches – not just online marketing.

One gal I know (I’ll call her Betsy for our purposes) watches her favorite marketers to see what products they create. She knows the products are high quality because she knows these particular product creators and is familiar with their work.

Once a product seller is no longer actively promoting a product – which can generally take 1 to 6 months – Betsy contacts them and asks if they can do a deal. Sometimes she buys the rights to the product and thus gets to sell it for any price she chooses and keep 100% of her sales.

Other times she negotiates a deal for her customers – a steep discount they can only get by purchasing through her.

And third, Betsy will sometimes put together a package deal of 2 or more products, either from the same or different product creators, and these package deals tend to do really well.

She builds her list by advertising that she offers steep discounts on popular programs as well as many freebies, too.

And that’s a good point… she is highly generous with ‘one problem – one solution reports’, generating about one per week and giving them away to her list. Of course, each report also promotes a discounted program, so there is a method to her generosity. I don’t know how much she’s earning doing this, but I suspect it is far, far in excess of the $5,000 a month I mentioned above.

This model could also work with anything that can be discounted, including services, tangible products and so forth. It’s a nice little business and I’d estimate she only spends about 2 hours a day on it. I think anyone can use this income strategy. How about you?

Let me ask you a question… “As an online marketer, how much should you earn?” It’s like asking how long a piece of string is. But here’s the rub: When I asked that question, I’ll bet you had an answer. And I’ll also bet that answer isn’t all that far away from what you’re used to making.

We get a job, go to work and earn $40,000. That means on some level we perceive that we are worth $40,000 a year. Your colleagues also make about $40,000 which is further ‘evidence’ that this amount is what you ‘should’ be getting paid.

How then, are you going to shift your mindset to earning $40,000 a MONTH?

Imagine going to work tomorrow and your coworker says they just got a raise from $40,000 a year to $40,000 a month. Your mind would be blown, right?

But in online marketing there are no rules for what you can and cannot earn. The only limits to how successful you can become are the ones you impose on yourself, and a surprisingly big factor is how much you think you are worth.

If you’ve earned a small sum of money all your life and now you intend to earn a big sum, you’re going to have to change your thinking and decide that you are indeed WORTH that larger sum of money.

You hold your own income potential in your hands, and it doesn’t matter what ANY other marketer is earning.

A friend of mine who does quite well (high six figures) in online marketing took a newcomer to lunch one day to give him a few tips. Three years later that newcomer was out-earning my friend by 10:1.

Somehow you’ve got to get your mind around the fact that there is no one in the same position as you in online marketing. There is no pay scale or ladder to climb. You don’t need to get seniority or even master the intricacies (you can use outsourcers for that).

Anything is possible. You can write your own paycheck by using smarter thinking and doing the work necessary.

Find that little voice in your head that says you’re not worth $X amount of dollars and tell that little guy or gal to shut up.

You decide what you’re worth and what you are capable of. Because in online marketing, anything is possible.

If someone were to ask you what the #1 ‘secret’ to making money online was, what would you say? Any guesses?

Maybe you’d say it’s to find a starving crowd. Or to build and nurture a list. Or to get in on the beginning of a hot new trend. All of these are good answers. And all of these are wrong.

THE big secret to making money online is one that crosses all niches, applies to all markets and marketers, and works just about every single time to make REAL money. It’s how six and seven figure incomes are almost always earned. And it’s also how YOU can begin earning 6 figures in the next 12 months.

Now then – before I reveal this ‘secret,’ let me warn you that you might have heard it before. In fact, some online marketers have to hear this a dozen times or more before it really starts to sink in. That’s because the most powerful techniques often masquerade as something a bit boring. Or tedious. Or uninteresting.

After all, taking a wheelbarrow full of cash to the bank is exciting. Earning it is often something altogether different. Ready?

Here’s the ‘secret…’

“Find a profitable formula – and then SCALE it up.”

Yup. That’s it. Pretty simple, I know. Yet 98% of marketers will never do it. And 97% of marketers will stay broke because of it.

Let’s say you spend time making the perfect product for a super hungry niche. You tweak the offer to get it converting sky high. You bring on affiliates to help you promote. Everything is in place. You launch, you have an extremely profitable week…

…and then what?

For most marketers, they will turn their attention to creating the next product and doing the entire process again. And because of that, they will leave a tremendous amount of money on the table.

If your offer sells for $19 and you’re converting at 5%, then you’re making $95 for every 100 people you send to your site. This doesn’t even include the list you’re building and will market to over and over again.

Now then, if you can buy those 100 visitors for $40, you’ve just made a profit of $55. Buy 1,000 visitors and you’ve made $550. Buy 10,000 visitors and you’ve made $5,500. But wait, there’s more!

What if you add a backend product? Just one sale per 100 visitors of a $100 product increases your profit from $55 to $155. 10,000 visitors? $15,500 profit.

You can also add coaching, continuity (membership) programs, etc. for even more profit.

Are you following me here?

Let’s use an analogy: Someone invests 3 months to open a hair salon. They have a big grand opening with lots of customers. And when that dies down, they close shop, move across town and do it all over again. Yeah, that would be pretty crazy. Yet that’s what 98% of online marketers do.

They create a product, launch it, have a great week and then start all over again. And they wonder why they are still struggling. So what’s the takeaway?

→ Invest time in building a profitable, high-converting funnel.

→ Test it out and do the math – how much can you spend on advertising and still make money?

→ Start by investing small and ramp your way up.
→ Don’t forget to build your list – your funnel is your upfront money, and your list is your “go to” money. That is, whenever you need funds or simply want to boost your income, you can go to your list and make them an offer.

What will derail you in this process:

→ Getting lured away by the glamour of creating another new product funnel when you should be scaling up the one you already have.

→ Fear of spending money to make money. Yes, spending $1,000 or more to make sales is scary. That’s why you want to start small, make sure your entire funnel is working, and then scale up. And up. And Up.

Your biggest mistake – would be brushing this advice off. Fortunes have been made simply by creating a profitable funnel and then scaling it up.

FORTUNES.

As in nearly 7 figures made from one ClickBank product…

Per MONTH.

That’s right – 6 Pack Abs at the pinnacle of its success was earning over $11 million per year.

Your results will vary.

A good ‘About Me’ Page doesn’t have to be fancy or complicated. In fact, it just needs to communicate a few key things. And yet people keep making these same 7 mistakes over and over again on their About Pages.br>
br>
1: Surprise! Your ‘About Me’ Page isn’t about you.br>
Nope. It’s about the person who visits the page. This is where you tell that person why they should bother with you, or products or your site.br >
Talk about their problems which you solve. Talk about how you can help them to achieve their goals. Let them know what’s in it for them. And only talk about yourself in the context of how you help your readers.br>
2: You’re talking too much.br>
Your About Me Page should be interesting, not mundane; just long enough, but no longer. Write your rough draft for your About Page. Set it aside for a day or two. Come back and remove everything that doesn’t move your prospect closer to knowing you, liking you and trusting you. Then have a friend read it and tell them to point out all the parts where they were losing interest, and either fix or remove those.br>
3: Your writing is boring.br>
Borrrrrringgggg. Snooze… Write in your own voice, lose the hype and the jargon, be a little funny and most of all, be your real self and not some drone.br>
4: You’re using only video.br>
Sure, video is great for establishing rapport… with those people who like video. But you’ll have visitors who don’t want to have audio blasting for everyone around them to hear, and you’ll have other visitors who don’t want to sit through a 5-minute video.br>
If you do use video, keep it short and be sure to include text, too.br>
5: Your picture is AWOL.br>
Okay, having your photo on your About Page is optional. I know some people like to keep their face on the down-low because, well… trolls. But if you don’t mind having your photo online, then by all means put it on your About Page to give people a better sense of who you are. It will also help them to remember you, too.br>
6: Your name is missing.br>
Have you ever been on a website with awesome writing and you wanted to know who is writing this stuff, but the About Page just has some corporate mumbo-jumbo and nobody’s NAME? I have. You need a first name and a last name, so don’t just say, “Bob” because I want to know, Bob WHO?br>
If your name is too generic, such as John Smith, you might add a middle name to everything you do online to make it easier to find you in the search engines, such as John Vincent Smith. If you don’t want to use your REAL name, that’s okay, too. Many people work under professional pseudonyms. Also, remember to add any professional, relevant credentials you might have.br>
7: You don’t have an About Page.br>
If you’ve read this far, then I’m guessing you understand the importance of an About Page, even if you don’t have one yet. If you’re hoping no one has noticed that you don’t have one, well… we have.br>
And if you’ve given it some totally clever name like, “Guess What?” “The Deets” or “Check This Out” then it would be a great idea to rename it to “About” or “About Me.” Why? Because if I’m looking for the “About Me” page then I’m going to pass right over all those ‘clever’ names and assume you didn’t bother to create an About page.

If you’re new to marketing or don’t yet have a large following, starting your own podcast can be an uphill slog that takes months of work before you start to build real traction.

But being a guest speaker on established podcasts – what I call reverse podcasting – can immediately establish your credibility and send hot prospects to your website.

It doesn’t matter if you have a track record online because your offline experience can work just as well for getting interviewed. Remember that podcasters are always looking for interesting people to interview who bring value to their listeners.

To find out which podcasts might be a good fit for you, choose someone well-known in your niche and then discover what podcasts have had them as a guest. These are the podcasts you want to approach.

Typically, podcasters will want to know what you can offer their listeners in terms of great info. They will also link to your website in their podcast description (great for not just traffic, but also SEO) and place your name in the podcast’s title.

Once you’ve been a guest on numerous podcasts, then it might be time to consider starting your own podcast. And your first guests can be the podcasters who interviewed you since you’ve already established a relationship with them.

As far back as 1996, Bill Gates stated that the Internet would evolve into a “marketplace of content”. This prediction has indeed come to pass, as content is now considered to be “king” in the world of CRM and marketing in general.

You are already aware that presentation is the key to success. Whether referring to blogs, white papers or the average product update, client engagement is key. Fully developed strategies to implement, collate and present this content are now critical to the success of any business. WordPress has become one of the cornerstones of this industry. What aspects of this turnkey software allows it to be the choice of countless companies?

The Intuitive Edge

Were you aware that no less than 55 percent of the top million most-visited portals in the world employ WordPress as their CMS provider of choice? This largely arises from the fact that WordPress is highly intuitive. In other words, you need to know very little in regards to coding to create a great online presence. From user-friendly dashboards to preview pages to make certain that your page presents correctly, the user-friendly nature of this system cannot be denied. If you are able to edit text within a standard Word document, you will have little trouble adapting to WordPress.

The Power of the Open-Source Force

Another massive advantage of WordPress is that it is an open source. You will not have to pay one cent in order to utilize all of its tools and benefits. This is in direct contrast to other systems which require monthly installments in order to access benefits. Free products and services are attractive; particularly those which are as effective and easy to work with as WordPress.

Multifaceted Multimedia

In the past, embedding videos, GIFs and other widgets into a website were difficult without having a great deal of experience with coding. This frustration has been done away with thanks to the streamlined presentation that WordPress offers. Importing videos, images and graphics has never been easier. As we all know, embedded visual aids can make all the difference between an interested visitor and a high website bounce rate. The built-in tools provided by self-hosted WordPress have made it very simple to design a high functionality, and visually compelling website without very little technical knowledge or experience.

The Mobile-Responsive Edge

It is no secret that modern websites need to be mobile responsive in order to reach the most users possible. This can be difficult to address with in-house systems and if the mobile demographic is not reached, a great deal of business will naturally be lost. WordPress offers a number of turn-key themes which can be quickly integrated into your existing website architecture. This alone can dramatically boost a website’s natural ranking in the search engines, and thus a site’s daily visitor numbers.

Community Help

The open-source nature of WordPress enables you to find help when you need it the most. While most features are easy to use, there will inevitably be times when questions need to be asked. Thanks to a robust online community, help is never far off. This is in direct contrast to other CMS systems which usually provide a much more limited range of community support and creative solutions. With WordPress, there is a solution for nearly anything that you want to accomplish with your website, and if it doesn’t exist yet, you could easily have a coder create it for you on third-party sites such as Fivver or Upwork.

WordPress is here to stay. As a continuously growing number of websites are building their online presence with WordPress, it only stands to reason that its marketing value for online businesses will continue to grow. It will be very interesting to see how WordPress evolves as the needs of the modern business likewise advance, but rest assured they will meet tomorrow’s challenges and opportunities just as they have been doing since 2003.

Once there was a king who wanted to bathe in a giant swimming pool of milk rather than water… He had heard it was great for your skin, but it was too large a task to do alone.

He first told some of his workers to dig a pond. Once the pond was dug, the king made an announcement to his people saying that one person from each household had to bring a glass of milk during the night and pour it into the pond. So, in his estimations, the pond should be full of milk by the morning.

After receiving the order, everyone went home. One man prepared to take the milk during the night but milk was very rare in this town and he wanted to keep it. He thought that since everyone would bring milk, he could just use a glass of water and pour it inside the pond instead. Surely, because it would be dark at night, no one would even notice. So he quickly went and poured the water in the pond and came back happy.

In the morning, the king came to visit the pond and to his anger, the pond was only filled with pure water! What happened was that everyone was thinking the same thoughts as the other man that “I don’t have to put the milk, someone else will do it.”

When it comes to business help, do not think that others will take care of it all for you. I’m not saying not to accept help where you can get it. Help is important, but remember that it starts with you. If you don’t do things for yourself or at least oversee them, no one else will do it and if they do, you can’t complain that they did it wrong because you used something or someone outside of yourself to make it work.

There are only so many experts, workers, software, systems etc. that you can use to get ahead, all that will come later when you are rolling in your fortune. Meanwhile, if you want quality, get your hands dirty, do the learning, do the work and feel genuinely rewarded from it. This will avoid mistakes caused by others, it will encourage you to take responsibility and it will give you a sense of achievement.

If you have many automatic processes working for you and they are performing well, that’s great. But if there is anywhere in your life that you can step in and say – “Can I do more here? What can I do today that I didn’t bother with yesterday? What extra mile of work can I put in just for now?” Then every day will have purpose and every moment will feel in your control.

Life and business is all about what YOU put into it, so be sure you are doing everything you can every single day to actualize your full potential. Yes, leverage the help of others along the way when needed to improve efficiency, but never fully rely on others. Your life is what you make it, so make it ALL that it can be!